 |
 |
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|---|
Chief Marketing Officer, RealD Corp., Beverly Hills, CA
Marketing and brand chief for the global leader in 3D. Responsible for ongoing full rebrand of company including new visual identity, online presence, and consumer brand strategy. Led B2B field marketing and outreach. Managed teams and held ultimate responsibility for media relations, media buying and advertising strategy, online marketing, experiential marketing, and studio and exhibitor relations. Campaigns extended into thousands of theaters worldwide; created brand partnerships with Warner Bros. Pictures and DreamWorks Animation.
Company named to Fast Company “Fast 50” Most Innovative Companies in March 2008.
Executive Vice President, Marketing (Interim), WeFi, Inc., San Jose and Los Angeles, CA
Interim CMO role leading marketing and product development at software/Web hybrid start-up focusing on Wi-Fi and social networking. Rebranded and renamed company; managed teams in San Jose and Tel Aviv driving alpha-phase software development; created launch and go-to-market strategy.
Executive Vice President, Marketing, GoTV Networks, Inc., Sherman Oaks, CA
Senior management executive at mobile television provider, responsible for brand strategy, online and offline B2B and B2C marketing, retail marketing programs, marketing communications, PR, advertising platforms, brand partnerships (including industry-leading partnership with P&G); product marketing, and content-related business development.
Executed successful renaming, rebranding, and repositioning of company; company named Fortune “Breakout Company of 2005” within two months of rebrand.
Senior Vice President, Business Development, Buy.com, Santa Monica, CA
Senior executive at Buy.com’s digital music store and applications companies, responsible for branding, marketing, media strategy, brand extension, content acquisition and licensing, business development, and ecommerce experience. Managed all licensing deals and promotional relationships with major labels, studios, publishers, and other content providers of downloadable and streaming music, video, and games across the Buy network of companies.
Vice President, Creative, BMG Music Publishing, Beverly Hills, CA
Head of North American creative operations for world’s fourth largest music publisher, overseeing A&R, new talent acquisition, talent development, and song pitching activities. Initiated and closed significant talent deals from $100K to $3M and created innovative on- and offline exploitation strategies for new talent and catalogue, increasing derived income from song placement at labels, film/TV, and advertising.
Vice President, Marketing, Napster, Inc., Redwood City, CA
Senior executive in founding management team, leading marketing, PR, and brand strategy for the fastest-growing Internet application in history. Successfully managed one of the top five brands on the Internet from a user base of one million to a user base of over fifty million worldwide: the world’s largest online community.
Led venture capital outreach in tandem with company CEO, resulting in B round financing of $15M.
In charge of all press and PR activity for one of the Internet’s most publicized technologies/communities, including coordinating three separate agencies. Maintained positive brand image and consumer experience.
Modeled a legal and commercial version of the client application on multiple platforms. Created significant marketing, sponsorship, retail, and merchandising partnerships in the music and technology worlds.
Senior Director, A&R, Sony Music Entertainment, Ltd., Santa Monica, CA
Senior talent development executive. Involved with several platinum or multiplatinum projects including Fiona Apple, Jamiroquai, Moby, and two multiplatinum soundtracks.
Director, A&R, Virgin Records America, Inc., New York, NY
Senior talent development executive; also functioned as product manager and marketing head on all projects signed to Virgin Records’ Vernon Yard imprint. Projects included The Verve, Low,
and David Gray.
Product Manager, International/Director, Marketing, UK and Europe,
PolyGram International, Ltd., London, England
Originally product manager in US headquarters, responsible for all international coordination and activities into the UK, Europe, Asia, and Australia. Promoted within 18 months to department head in company’s worldwide headquarters, overseeing all development of US signed artists in the UK and Europe. Rebranded, repackaged, and in many cases rerecorded/remixed projects to succeed in international markets. Worked with superstar artists.
Educated at Simon’s Rock, the early admissions branch of Bard College, and at Emerson College. Bachelor of Science in Mass Communication.
Advisor and Consultant to DivX Networks, Inc.
Board and Advisory Board Positions at Xingtone, Inc., and Skyway Systems, Inc.
Speaker at more than forty branding, new media, technology, and music conferences, including CTIA, Digital Hollywood, Mobile Entertainment Summit, RealConference, mp3.com Summit, Plug-In, CMJ, In The City, and others.
Featured in publications including Time, Newsweek, New York Times, Brandweek, Advertising Age, USA Today, The New York Times, Fortune, Forbes, Business Week, Billboard, Rolling Stone, Der Spiegel, Le Monde, and many others.
Awarded WIRED Magazine award for Best Guerrilla Marketing for work at Napster.
Other Stuff: Traveled in over forty countries; dive, tennis, swim, garden; nearly two terabytes of digital music at home; passionate about basketball, architecture, books, and contemporary photography.
