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Brand and marketing strategy is essential to the launch and growth of young companies. I truly enjoy the energy of a company at its beginning, and while my firm, str.ate.gy , works with established national and multinational brands, we have a particular love for start-ups. In general, software, digital media, web, or other tech-space/consumer Internet companies in an early-stage financing situation are not founded by marketers. The idea may be great, the technology may be innovative and effective, but the companies often lack brand image, go-to-market strategy, and often even a name.
I work with investors who want to give their investments a running start and with entrepreneurs who want an edge.
I build out fully realized brand strategies up to and including naming, brand identity, visual language, online presence, and go-to-market strategy. I also work, if necessary, on user interface, featuresets, and other product issues relating to user experience. This allows a new company to be ready for launch without forcing a full build-out of the management team or a hurried search for in-house marketing talent.
A considered marketing approach, initiated early, puts the young company well ahead of the game. It also gives founders and investors an opportunity to develop a shared brand and marketing vision and allows the company to focus on use of funds and operational strategy without losing development time or time to market. The talented people I bring to each project are team players and can easily transition any level of brand infrastructure to existing or incoming internal marketing when the time is right.
Visit our company website here.
